Venusté Holistic Beauty

BRANDING & PRINT DESIGN PROJECT

Venusté creates customized skincare routines and holistic lifestyle plans designed for women who want to improve their skin and overall health, with a focus on natural products and nutrition.

The French word “Venusté” derives from “Venus” and translates to “beauty” in English. The roman goddess Venus represents beauty, love, fertility and prosperity – everything Venusté represents.

The owner’s interest in astronomy is brought into play as the icon is a pentagram that represents the course of the planet Venus as seen from earth. We encompassed the geometric pattern in a circle to create a sense of wholeness. This is fitting as it represents the holistic process that Venusté takes their clients on. Travelling through their own journey to create a natural beauty regime. resulting in improved overall well-being and self-confidence.