Does this sound familiar?

  • You are overwhelmed with ALL the things you need to have for your brand and business

  • You are starting a business or pivoting in business

  • You have an established business and skipped the brand fundamentals

  • You can’t afford thousands of dollars for a brand strategy

  • You need a clear message across your social media, website and all the other places your brand exists

  • You realize that having a clear brand guide will allow you to move forward with more confidence AND save you time in applying it

  • You’re done guessing when it comes to branding and marketing

Read on for all the deets, pricing and how to sign up!
SIGN UP for the Course and start ANYTIME

Get clear on your brand and connect with your target audience

Through guided exercises, video presentations and customizable templates, you’ll GET CLEAR AF on your dream brand and how to connect with your target audience, without paying thousands of dollars 💸

Clarity is fundamental to every successful brand and it’s almost impossible to run your business effectively without it. It’s in every conversation you have, every piece of copy you write, every image you style and every caption you add to your social posts. It’s SO much more than just your logo.

This 6-module online course is my love letter to your brand. This is designed and created with over 15 years of experience and the strategy I lead my one-one-one clients through at a fraction of the price. This course will bring clarity to your brand and enable you to move forward with purpose and confidence.

This course is created for anyone starting out, pivoting or anyone who has already started, but skipped the brand fundamentals and is looking to establish more confidence in their brand application. Whatever your situation, clarity is everything and this course will give you the power to find it. For my friends who aren’t much into reading all the deets, this video will sum up the course for you.

Let me take you from confusion to clarity

(which leads to conversion, aka $$$)

As a business owner you need to be clear on precisely what your business is, the clients you really want to serve and most importantly, what sets you apart.

SIGN UP for the Course and start ANYTIME

What can you expect?

6 modules (completed at your own pace), with quarterly live *brand clarity cocktail hour* sessions where you can ask questions and get live support for you brand! I am here for you for as long as you need to complete this course. Here are all the things YOU get:

  • Brand Clarity workbook that can be printed or filled out digitally

  • 6 modules with guided video presentation

  • 6 separate workbook exercises and creative thinking prompts

  • Create your own brand guide with our customizable Canva template (past student examples below)

  • Access to live quartley *brand clarity cocktail hours* where you can ask questions and get live support

  • Free bonus: How to Craft a Marketing Plan Worksheet

  • Free bonus: Guide on Overhead planning – what does it cost to run your business?

  • Free bonus: Lifetime access to this course after the founder’s course has wrapped

INVESTMENT OF $597
FOUNDER’S SPECIAL PRICE $447
SIGN UP for the Course and start ANYTIME

Who is this course for?

This course is the solution for any new or pivoting business or a business that has already got started, but skipped the brand fundamentals and is now needing to pave a clear path forward. Every business needs a strong brand foundation, clear messaging and the ability to connect with their target audience…aka communicate clearly and generate sales!

  • Any business (new, old or ready for a rebuild), new product, project, service, launch or personal brand.

  • Any established business that skipped the brand fundamentals and ready to get set up with confidence.

  • Anyone looking to save time and money to strategize what they really need to build their brand.

  • Anyone looking to save time on marketing by knowing their brand voice and living into it!

  • Anyone or thing that needs to have a clear brand message and connect with their customer.

Take this course and get clear on who/what your brand is, where your customer/audience hangs out and how to be represent your brand with clarity and consistency. Sound good? Let’s do it!

Stacey Coplin, House of the Rising Tarot

“I walked in looking for a clear and defined brand guide. But what I left with was a really holistic, and complete idea of who and what my business is, and the people I am talking to. It gave me more stability in creating from a place of authenticity. It gave me a much clearer direction! My favourite part of the course was learning about the ways we can connect with my target audiences, and how to increase or leverage those touch points.”
“I walked in looking for a clear and defined brand guide. But what I left with was a really holistic, and complete idea of who and what my business is, and the people I am talking to. It gave me more stability in creating from a place of authenticity. It gave me a much clearer direction! My favourite part of the course was learning about the ways we can connect with my target audiences, and how to increase or leverage those touch points.”

Stacey Coplin, House of the Rising Tarot

The MD Method to brand clarity

Let me take you from confusion to clarity

Let me take you from confusion to clarity

(which leads to conversion, aka $$$)

Through guided exercises, video presentation and customizable templates, you’ll complete this course with a clear understanding of what your brand represents and how to connect with your ideal customer and target audience.

1. Introduction & defining what branding means to your business

Establish the foundation of a successful brand. Make your commitment to yourself, this course and your brand.

2. How do you serve and what is your purpose?

Define how you serve your customer and bring your brand mission statement to life by defining your brand’s PASSION, PURPOSE and PROFIT.

3. Defining your brand vision and values

Define your brand vision and values system. This is the “north star” of your brand and KEY to brand success.

4. Who do you serve and how do you reach them?

Establish your brand positioning, who your target audience is, where they hang out and how you’re going to connect with them.

5. What does your brand look and feel like?

Through a guided exercise you’ll create your own moodboard, colour palette and font system to apply your brand content clearly and with consistency.

6. Capturing clarity and tying it all together

Set up your brand action plan and create your own brand guide to tie ALL of this together so you can move forward with consistency and confidence.

MEET YOUR TEACHER + BIGGEST FAN

Hi. Hello. Hey!
I’m Megan Dufresne.

This course is my love letter to your brand. This is designed and created with over 12 years of experience and the strategy I lead my 1:1 clients through at a fraction of the price. Here are some key tidbits on me and why I am qualified to teach you:

  • My passion is branding and empowering people and brands to discover clarity and connect with their target audience.
  • Over 5 years of running my own brand and design business.
  • Over 12 years experience in branding and marketing.
  • 5 stars on google and hundreds of happy clients with brands created to strive!
  • My process is tried, tested and true and I know brand clarity is at the foundation of every successful brand.

This course will also help you work out what you ACTUALLY need for your brand, not what you think you need or what everyone tells you that you need. Are you ready to create a brand that makes sense to your beliefs, your dream client and your business? Give your business this gift and sign up 🙂

Are you ready to get clear on your brand and connect with your target audience?

SIGN UP TODAY, GO AT YOUR OWN PACE AND JOIN THE CONVERSATION!

As soon you sign up you have access to all course material. Every month you’ll be invited to join in the *brand clarity cocktail hour* where you’ll have the ability to send in questions in advance or ask them live! We’ll jam on all things branding and you can continue to participate in these sessions for as long as you like!

What brand clarity students have to say…

I absolutely loved the course! Megan did such an amazing job creating it and I’m so grateful that I decided to join! My favourite part of the course was watching the videos, which helped me understand the process and interdependence of each step/action when it comes to building a brand. This helped me slow down and really reflect on each module.

  • Emma, Emma Rowbotham Coaching

The Brand Clarity course is SO WORTH IT! I cannot believe that in a few short weeks I was able to create a professional document that feels so aligned with my personal brand. Megan has created an amazing course that is really thoughtfully broken down into really manageable steps. The courses are really easy to watch (because they’re so short) and you can go back to them when you need to when you’re filling out the workbook. At the end of the course you just drag and drop all the work that you’ve been doing into a beautiful Canva template. Megan is so good at what she does – I was struggling with colours at the end of the course and her few suggestions just CHANGED EVERYTHING for me. I feel so confident knowing that a PRO has helped me create my branding, but I also feel empowered because I was shown the steps/tools on how to do it myself. I can’t wait to dive into the other templates in Megan’s shop so that I can continue to build my brand documents.

The strategy behind each module and guidance on how to dive into the WHY behind my brand helped me gradually define where and how my brand develops from both from a physical and emotional perspective. Megan’s personality and the vibe of the course was a real treat and refreshing way to learn without feeling overwhelmed. I really appreciate the tools for creating my own content in the future and enjoyed developing my brand guide!

  • Grayden Matheson, Backcountry Designs

Anyone who is developing a brand, rebranding, or just looking to freshen things up would find great value in this course. Each module is a puzzle piece that would take ages to work out without the guidance of this course and putting each together into the brand guide is the biggest takeaway and such an asset to my brand and business.

  • Alyssa Gonzalez, Marinaside Wellness

I completed Megan’s Brand Clarity Course and I am SO glad I did it! I went from having all these thoughts and incomplete ideas to having a crystallized vision and clear vibe for my upcoming business (therapy & coaching services). Megan’s course helps walk you through step by step and you finish with a final product that will be able to be used in such versatile ways. It was a great balance between learning independently through the online modules & workbook as well as getting together in a group. I’m grateful for the community and connections made.

Frequently Asked Questions

Is this course for me?

Yes and no. YES: This course will help you define your colours, brand style (through moodboard creation) and font system. NO: This course will not design a logo for you, the main focus of this course is to give you the support for what you need *before* you design (or redesign) your logo. Find your brand clarity and you’ll discover that every single decision becomes easier. This is fundamental to creating a successful brand.

Good question! YES! This course is designed to help you cut through the clutter and work out who your brand really is and what you really need. Through guided exercises, video presentation and customizable templates, you’ll complete this course with a clear understanding of what your brand represents and how to connect with your ideal customer and target audience. This course will support you with the questions and exercises so you can arrive at the answers yourself. If you already know all of these answers, then you don’t need this course.

If only! No, the point with an online course is that I can guide you, point you in the direction and give you a wealth of inspiration and jumping off points, but this is about you digging deep and asking yourself the important questions that’ll mean you get deep and meaningful answers. For the founders’ course, you will get group zoom sessions and online time with me, but the deep diving in the workbooks will have already been done, so this time is for guidance after you’ve done the work. If you’re looking for someone to give an answer to you, you’ll need to invest in consultancy.

It really depends on what you’re working on/covering with your coach. First and foremost, this course is designed to help you find clarity around what you do, who you work with and what sets your business apart. If you can confidently answer those questions with the help of your coach, it may be that you don’t need this class. However, as an experienced brand consultant, my focus will likely be quite different to that of your coach and my hunch is that this will complement the work you are doing with them beautifully. Take a look at the class modules to be sure. The insights you’ll gain as a result of working through this will be transformative for your brand.

CLARITY. In a word. Essentially an online course gives you the opportunity to learn in a very different way to a book and I’ve really taken advantage of that with plenty of narrated presentations, real life examples and exercises that you won’t find either on my blog or in any of my publications. More than new content, however, this is about you having the opportunity to learn in a different way to a book or even a live workshop. Here you can work through each lesson, stop to reflect, gather your thoughts, gain a clearer understanding and move on when you are ready. As a result, the depth of understanding you gain will be huge.

The practicalities

The course starts whenever you choose! Once you’re enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.

  • You’ll have 6 videos that run between 10-20 mins to watch before the live sessions (up to 2 hours of video)
  • And a workbook for each of the 6 modules to fill out that take around 20-60 minutes each (depending on how quickly you write/type)
  • On the last Wednesday of every month you’ll have access to the live *brand clarity cocktail hour* that is a 90 min (not just an hour) live zoom session with me to ask questions and jam on all things BRANDING. This is in an ongoing monthly meet up for as long as you need to complete the course!

No, but I’ve designed it so that if you work through every single exercise and prompt, you won’t need my help. This is designed to get you to think really deeply about your business and I’m guiding you through the process so you should be utterly clear and raring to go.

The live/virtual access to me: On the last Wednesday of every month you’ll have access to the live *brand clarity cock hour* that is a 90 min (not just an hour) live zoom session with me to ask questions and jam on all things BRANDING. This is in an ongoing monthly meet up for as long as you need to complete the course!

Copyright and Playing Fair

I really wouldn’t recommend it. This is a pretty comprehensive course that has been designed for the business owner directly to work through. You are really welcome to use this course to gain clarity on your own brand. If you have clients you feel would benefit from this process, please invite them to enrol themselves.

No, thank you for asking. All of my online courses are designed for just ONE user. You’re welcome to work through the course as many times as you like, but your login may not be shared with a friend or colleague.

If only! No, the point with an online course is that I can guide you, point you in the direction and give you a wealth of inspiration and jumping off points, but this is about you digging deep and asking yourself the important questions that’ll mean you get deep and meaningful answers. For the founders’ course, you will get group zoom sessions and online time with me, but the deep diving in the workbooks will have already been done, so this time is for guidance after you’ve done the work. If you’re looking for someone to give an answer to you, you’ll need to invest in consultancy.

No, thank you for asking. Due to their digital nature, all courses on The Brand Stylist Academy are nonrefundable. Please take a good look at the course curriculum and description before signing up and if you’re remotely concerned about whether it’s for you, please email me before you enrol. The course ratings do speak for themselves and I have absolute confidence that if you work through each and every element of the class, you’ll get tons of value.

“Let’s talk about not only how your brand looks, but also how you will communicate it to the world.

MEGAN DUFRESNE