House of Wolf

BRANDING & MARKETING

House of Wolf is an Indigenous-owned and operated consultancy firm working to inspire and support Indigenous people and communities. Their primary focus is community safety consulting. The Mental Health and Cultural Resilience Program (MWCR) has become a beacon for the House of Wolf team and community. House of Wolf’s founders created this program to provide mental health resources and support to marginalized and at-risk Indigenous Yukoners.

We developed a comprehensive communication and marketing plan outlining short-, intermediate- and long-term goals, target audiences, messaging, and tactics to communicate with stakeholders for House of Wolf and Associates. We determined the most effective media channels for reaching each audience and created a timeline for executing the plan. We built audiences on Facebook, Linkedin and Instagram in just a few months. Strategic social media presence, messaging, and printed postcards and signs resulted in fully booked registration for the organization’s Mental Health and Cultural Resilience Program. Digital communications, social media planning, implementation and evaluation: MD Creative developed a strategy for using digital channels and social media platforms to reach and engage with House of Wolf’s target audience. We created content (messaging and visuals), monitored conversations, responded to comments and feedback, and measured the impact of our efforts. We compiled social media reports with analytics and provided suggestions to make changes according to our analysis.