Look out for these signs because there are SOLUTIONS for ALL of them!

1. You feel unclear of who you are talking to.
This can often result in A LOT of extra time spent crafting social media posts because you’re not sure of who you’re talking to.

2. You aren’t attracting clients, or the kind of clients you feel excited about working with
Not knowing who your ideal client is and working out where they hang out results in *CRICKETS* or instead the kinds of clients that are not ideal for your portfolio building or just not the kind of client you love to work with

3. You or potential clients feel unclear of the differences between your offers
This results in clients not pursuing the add-on services or not purchasing altogether. If they can’t clearly see what they are getting and how it will benefit them, they are less inclined to buy.

4. Your clients/potential clients constantly tell you that “out of their price range” or there seems to be some kind of value perception disconnect
This is often a blessing that you’re not getting these client’s because if they can’t see how your services benefit them, then they will never be happy and they are not a good fit. So, how do you get the clients who want to pay for your services? You show them how your services offer a solution to their problem. Then the customer can decide if they value this investment and then pay you for your great work. And you deliver, then they send their friends.

5. Marketing feels overwhelming, creating content is draining, and you don’t know what to say 😭🫣
This is usually because you haven’t done the work to identify your brand positioning. We help our clients do this 1:1 and in our brand clarity course. Here without giving it all away, I offer advice to:

• Identify your target audience – who are you talking to?
• Know where they hand out (online and IRL)
• Know your key messaging – what do you have to say
• Most important, be generous to your audience – find how you add value and share it.

We dive deeper into these in our upcoming course Treat your Brand to a Marketing Plan where you’ll do just that.

With this plan you can take action with confidence and more ease in your marketing while seeing more engagement and connection with your customer.

That’s the ticket.

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